TDA for all time to accept the offer for free stalls. TDA is often regarded as the right partner, aka who need a free stalls. Yet behind the scene to free her stall, the stall owners there would have been his calculations.
If we review the most important factor in the retail world, if you want to know the answer is 1. Location, 2. Location and 3. Location. That is, aspects that location was first considered, in-research, sought, in-survey, compared to the appeal, in integrating with all the conditions surrounding environment. Even in the research aspects of his demographic, cultural surroundings, and aspects of the purchasing power soasialnya. Even until the potential predicts that the location of the future 5 years what. Finally chosen, in-negotiate the rent / buy it, and the renovation and the occupied. Because the location is the base, from many more retail strategy. So, for
location is to be found, not given.
The logic of free stalls, is the reverse logic of a retail business the most important factor. It's obvious, if the location is good, certainly not for free, even expensive for mercy. But if the location is free, even to offer to offer, it is not automatically good location is kebangetan.
Tenabang Block A, SLG floor front, the entrance floor is the first time people go to Block A Tenabang. Crowded traffic of extraordinary, every day from 9 sd 16 hours, let alone of Ramadan, the buyer is guaranteed traffic. He said, the rent hundreds of millions per year per stall (I think it was above 250 million). -Path locations in the main 2 floors SLG, LG, and G is the location of gold in Tenabang Block A. To be able to find a location that can be rented stalls, begging forgiveness difficult. Alis seizure. Broker must know Tenabang lease. Tenants must be prepared to cash capital and participate in the hunt for rental gold stalls.
Conversely, in some free sites that have taken temen-2 TDA, after trying to open there, I heard the result is not so encouraging. So should need extra strategy to get targeted results.
Location Is Perfect Start Free Starter Open Shop?
I think, there is no logic in the senior novice and open the store, because that is important, whether the calculations go to the store can produce what enggak profit? So would a beginner or a senior, if you open the store so be lucky, to have a target
profits.
Let us count the same Kiosk Case Study in a simple Free follows:
Capital goods Rp. 20,000,000
Gross Profit = 33.33% of turnover (one third of turnover)
Target Net Profit USD. 3 million per month (high-2 guns)
Operational costs per month:
- Rent kiosk per month = Free
- Service Charge = Rp. 500,000 per month
- Electricity & Number = Rp. 200,000 per month
- Salary SPG = Rp. 600,000 per month
- Operational = Rp. 300,000 per month
- Cost of capital 20% per year from 20jt = Rp. 333,333 (rounded to 350,000) per month
- Other-2 Rp. 50.000, --
Total operations per month = USD. 2.000.000, - (dipas-pasin)
With operational costs 2 million per month, meaning a minimum turnover must be 6 million. Generate enough revenue in the profit targets it should be 9 million. If the products are sold an average of Rp. 50.000 per pcs, means must sell 180 pcs per month, or an average of 6 pcs per day, or 300ribu per day. If we think in 1 month 10 days were crowded, and the 20th day of quiet, then the target can be divided daily 14 pcs per day crowded, and 2 pcs per day quiet. It seems easy yaa ..
Then, let us compute reversed his needs Leads / visitornya / visitors. If a month's assume 1 buyers 1 transaction, the buyer's needs .. 180 If the Conversion Rate (ratio of conversion of visitors into buyers) is
10%, means need 180 x 10 visitors, or 1800 visitors per month (60 orangper days).
Why, why him Conversion Rate cuman 10%?? It's just a matter of experience. In my opinion, at the Mall, ITC, PGC or set as the wholesale center with thousands of shops, there MIX OF STORES extraordinary. Moreover, all on-zoning, alias each zone
have the same merchandise. This caused a psychological shift from yangmudah buyers that one store to the next shop, next to him again and so on.
Pattern buyers eye initially only shopping, and look at it and asked prices. Such continued to stores around that if no items of interest. Visitors scared straight purchase, because who knows in the shop next to any items
similar but cheaper, or better goods but also cheaper. So after the tour satisfied, the smell decided to offer in one store, and the transaction occurs. This is different from a specific store, the office, or store-branded, yangorang come ketoko would have had the purpose to find something and buy it.
So, there must be 1800 visitors, and changed to 180 buyers per month. Well, the weight well, better to raise its conversion rate was 50%, or even 80%. This can happen, if the Product, Service and Price SPG is very attractive to visitors. So open opportunities, but needs serious work, not a sideline. This means you need enough for 225 guests menwujudkan 180 purchases per month. Can?
All the calculations above is a matter of my mind. Creating a count by The Reason for your good fortune when opening a free store location, must be different. So it was decided, and lived for the consequences. Congratulations
struggling.
TDA for all time to accept the offer for free stalls
Diposkan oleh
wawasan-wirausaha
Label:
Open Shop,
Salary SPG
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