WAWASAN-WIRAUSAHA: December 2009

Promotion = Conversation = Blog

ask Hermawan Kartajaya say in writing, that the Promotion is Conversation. It is true, in retrospect, we would be interested in a product, not the result of a 2-minute offer of a salesman (remember telemarketing insurance and credit cards?), But the results of the 'conversation' that occurs first.

What if the conversation was difficult to achieve? Now difficult to start collecting them offline customer at a time and talk with them intense. But now there is the medium's blog & Microblog!

With the blog we can provide insight about the brand and our products and customers can immediately give feedback via comment box. Kutukutubuku.com online bookstore trying to make conversation with a lover of books customary through his blog http://blog.kutukutubuku.com. Sharing news about the world of books, book reviews, for free-to books, book swaps so the opportunity to interact directly with the customer via ground coffee in the exhibition and other events conducted in this blog.

There is also Microblog like Twitter. With twitter a brand can get direct feedback and responsive customer conversations that try to build the brand. Dated 25 November 2009 yesterday, Kutukutubuku quiz held to commemorate Guru. Follower Kutukutubuku asked to name favorite teacher with the reason. Hashtag used is # kutuhariguru. Then the winner will get 1 book for himself and 1 book for his favorite teacher. These fun activities make a direct follower responds by running a race and do Rewet (RT) for this story. Double advantage for Kutukutubuku!

To be able to continue to pass up a conversation with the customer, the brand is expected to continue to create creative ideas for posts. Based on the thought of Lois Kelly, there are nine elements of the conversation ideas, namely

* Aspirations and beliefs (aspiration)
* Big skirmish opponent (David vs. Goliath)
* Trend
* Anxiety (anxieties)
* Contrarian
* Personality
* Personal Stories (personalities)
* How and advice to do something (How-To)
* The story of glamorous (Glitz and Glam)
* Last events seasonal nature (Seasonal Events)

The idea above, but can be used as basic ideas for posts (both on the blog or on Twitter), can also be used for social or business conversations everyday.

10 Tips for New Entrepreneurs

Do not feel 9 months I've Waterfalls become entrepreneurs and there are enough lessons I took. Especially when you start, make sure you have the following 10:

1. Plan and Vision to the front
As a writer, I used to make an outline, so even if I write like crazy and erratic developing story, I could see the outline of my back and back back on track.
Have no plan that is sometimes a good thing and yes because I spontaneously started Kutukutubuku.com Angel without a plan at all, just pure action ha-ha. But a few months later we realized we reply really need a plan and vision that would clarify what steps should we take to be in line with our vision and mission.
2. Find the people who support our ideas
Imagine new dong kilo Utah denaturing make plans ahead, we plan any course it will not happen. Find the people in line and support our ideas, so the motivation is still there within us to grow even bigger. Way, please join the community.
3. Find partners
For a really newbie in the business field as I am, so very nice to have a partner. Covered with hard love. Brainstorm is better. Husband or wife may also be the best business partner.
4. Find a mentor
Please sit on an expert to get the most out of your business. Usually if a person has achieved success on some level, they would be willing to help friends who just started.
5. Gain momentum
Continue to innovate with your products, so that your company will never 'talk' in the eyes of customers and the media.
6. Marketed your business
You've just become entrepreneurs and suddenly felt ashamed of having to market the product. Well, you can not expect customers to come by it right?
7. Observe competitors
Sometimes annoyed with competitors, but it is very important to analyze football and see their exploits on the part where we can improve and apply their own shortcomings in our own business.
8. Manage finances
I'm no accountant, but my partner can do it. That's a good thing. If you do not have a partner, you can pay an accountant to do it for you. It's worsted every single rupee you spend.
9. Network
Establish network everywhere, in the end these people who will give you a 'business'. That's what happened to me.
10. Have FUN
As one well-known CEO of online business, "No fun? Business out! "

10 Tips for New Entrepreneurs

5 Tips for Reaching the Rich

5 Tips for Reaching the Rich
Put your product into the hands of the wealthy with these surefire ways to get your company noticed.

A question I'm often asked is, "What are the TV shows, cable networks and radio formats that rich people prefer?" Unfortunately, that's a question that has no answer. The simple truth is that mass media reaches the masses far better than it targets the rich.

Few advertisers realize the degree to which wealthy people are insulated from the marketing efforts that target them. Who do you suppose is most likely to own a TiVo device that allows them to fast-forward through TV commercials? Who is most likely to have a satellite radio in their car, along with a state-of-the-art CD player and a vast collection of commercial-free CDs? Who do you think has a secretary to screen their incoming calls and open their mail and throw away all the solicitations?

You guessed it: the rich.

Content Continues Below

Time and money are interchangeable. You can always save one by spending more of the other. The rich have always had more money than time. And now they've accumulated these new technologies that allow them to better hide from unwanted intrusions.

To be able to reach the rich, you must learn to pull instead of push. Here's how to do it:

1. Hang out in their hangouts. Familiarity is the product of repetitious proximity. In 1924, young and destitute Aristotle Onassis found the investment capital he needed after becoming a regular in an exclusive bar. The clothing he purchased and the drinks he bought to fit in took all the money he had, but his bizarre gamble paid off. Backed by the cash of his new pals, Onassis became the Bill Gates of his generation.

2. Become useful to them. If you can't be where the rich and famous are, be in a position to do them favors. America knows the name Harry Winston because of the spectacular diamond necklaces he loans to young starlets to wear at the Academy Awards. The hugely expensive necklaces always get media attention. The canny result is that his jewelry store gets far more effective exposure each year than he might have purchased with $10 million dollars in advertising.

3. Put your product where they can see it. In a May 29, 2005, story in The New York Times, Jennifer Steinhauer quotes Juliet B. Schor, a professor of sociology at Boston College: "In the last 30 years or so, as people have become increasingly isolated from their neighbors, a barrage of magazines and television shows celebrating the toys and totems of the rich has fostered a whole new level of desire across class groups..."

The fastest growing category in the world of marketing is called "product placement." For a price, your product can be written into the script of a TV show or major motion picture. Do you remember the year James Bond began driving a new BMW convertible? Or the Seinfeld episode where George buys a cashmere sweater in a trendy boutique? These things don't happen by accident. And when your product is in the show instead of in an ad, you're immune from TiVo fast-forwarding.

4. Target through copy. In your product category, what are the phrases the rich will likely type into a search engine? Have you seeded these phrases throughout your website? Pre-purchase research is increasingly being done online instead of in the store. So think of your site as a half step between the homes of the rich and your front door. How strong is the magnetism of your site?

5. Pull, don't push. Wealthy people are constantly assaulted by hype and overstatement from advertisers who get anxious and nervous, thinking, "Now's my big chance." But patience is the key to success with this group. Do you have what it takes?

Now that I've told you how to reach the rich, let me tell you why it isn't necessary. In that New York Times story mentioned earlier, Jennifer Steinhauer goes on to say that "Social class, once so easily assessed by the car in the driveway or the purse on the arm, has become harder to see in the things Americans buy. Rising incomes, flattening prices and easily available credit have given so many Americans access to such a wide array of high-end goods that traditional markers of status have lost much of their meaning."

According to Professor Schor, "A 'horizontal desire,' coveting a neighbor's goods, has been replaced by a 'vertical desire,' coveting the goods of the rich and the powerful seen on television. The old system was keeping up with the Joneses. The new system is keeping up with the Gateses."

Today a middle-income office manager may save her money to buy a single luxury item, like a Chanel jacket, the same one worn by a wealthy woman who has a dozen others like it in her $2.5 million house. While it may feel good to have the truly rich woman as a customer, you don't want to lose sight of the fact that for every one of her, there are at least 250 of those middle-income managers anxious to buy that same Chanel jacket.

Will you sell to the classes and live with the masses? Or will you sell to the masses and live with the classes? It's your decision.

Roy William's is Entrepreneur.com's "Advertising" columnistand the founder and president of international ad agency Wizard of Ads. Roy is also the author of numerous books on improving your advertising efforts, including The Wizard of Adsand Secret Formulas of the Wizard of Ads.

Perhaps you often wondered why the A's in business a short time grown so rapidly?

Perhaps you often wondered why the A's in business a short time grown so rapidly? Or the B in a short time had so many branches? The answer is because the time factor (multiplier effect).

Business is usually slow because the system is still using summing factors such as 2 + 2 = 4, 4 + 4 = 8, 16 + 16 = 32. It can also forward, but somewhat more slowly. But if you have a business that has a time factor will be like this: 2 x 2 = 4, 4 x 4 = 16, 16 x 16 = 256. Much greater results.

What business factors for example the time? All businesses have a time factor. Just a different kind. For example restaurant business, one factor of time is a busy location. Look at the McDonalds restaurant in Sarinah Thamrin into 10 major world's busiest time is due to strategic location and busy.

Retail business time factor is a busy location and the large number of branches. Wholesale business time factor is the customers who buy in large quantities and over and over again.

That's it? There are many more. For example publications, advertising, promotion, sales force. The following description.

* Using Publications *

Remember with grilled chicken Wong Solo? The restaurant is "exploding" because of omsetnya a journalist writes a story about the grilled chicken business was still on the sidewalk in the city of Medan with the title "Bachelor Selling Ayam Bakar". So the writing on the paper has become a factor once. Indeed owner Puspo Wardoyo clever use of publications such as holding Polygamy Awards, making polygamy juice menu.

Another example: business networking Corporation's MQ AA Gym with the publication of the spiritual aspect, The Body Shop with the publication in terms of environmental concerns, Moamar EMKA with book Jakarta Undercover, Dewi Lestari with Supernova book.

* Using Ads or Campaign *

Recently I saw a new bakery immediately called BreadTalk in Mal Taman Anggrek. I see buyers are willing to queue for nearly ten meters to buy bread that he was better. Why be so busy while another bakery in the same place seramai not it? Because the time factor of the advertising and promotion on Metro TV with famous artists. The ad intrigued audience to try it.

Another example: DRTV.

* Using Power Marketing / Sales *

You know the credit chains Columbia? Incidentally, I myself met with the owner, Mr. Leo Chandra. He said, last year reached Rp omsetnya. 1.2 trillion. What tricks? He does not use advertisements or open outlets in a busy location and strategic. But he used a sales force of 20,000 throughout Indonesia.

Shoe shops in Pulo Gadung PIK also implement similar things, namely by using freelance marketers (freelance) equipped with a brochure and product catalog pictures. Thus, buyers choose to live through these catalogs.

Another example: the company network marketing / MLM, Citibank credit card, even parties like the Prosperous Justice Party also use direct marketing strategies (direct selling). As in the 1999 election and 15,000 cadres who hopes to attract 1 of 20 voters, the party managed to get 1.4 million votes. We have a system similar approach has accumulated 400,000 cadres. How will the acquisition of voice in 2004 when the 1st person to attract cadres 20 voters?

* Using Characters or Model *

ABC battery control 90% more battery market in Indonesia. When I visited the factory in Daan Mogot December last year, Mother Herlili Sumampouw, advertising manager confided that one factor of time is to use people midgets and boxer Evander Holyfield. They're using midgets people since the 70s they were told to dance in the arena Pekan Raya Jakarta. The result, ABC battery sales turnover rose like a rocket, he said.

Similarly, introducing Alkaline Battery ABC, ABC was not known as a producer of alkaline batteries before using advertising model heavyweight Evander Holyfield. A model or character has many fans, this is the time factor.

* Opens Branch Some might *

For retail / retail, this is the time factor. Alfa Mart adala example. natural short time can equal the number of branches had Indomaret longer in business. They continue to aggressively opening franchise branches in a way that is more flexible than Indomaret. How, if the prospective partners have only land and buildings without working capital, goods Alfamart ready to fill. Factor times for retail businesses not only that, it could be a way to place items in outlets.

* Wholesale * Sold In

For the wholesale business, time factor is not necessary to open many stores. But by finding a lot of traders who buy in large quantities over and over again. This can be seen in the shops in Tanah Abang, Pasar Bogor or Cipulir Anyar. On average they have regular customers who regularly shop.

For example a store has 20 customers who spend an average of Rp. 2 million per month, total per year to Rp. 480 million. This wholesale business will continue to grow in accordance with the development efforts of merchants and customers are new customers increased. Is there any customers who have more than one store? Surely there, and some have
has 10 stores. This is the time factor.

* Using the Internet *

Jeff Bezos is one of the richest men in America today. He reached in less than 10 years. He is the founder of a book shopping site on the Internet that Amazon.com sells books online to customers all over the world. In a short time Amazon has overcome the biggest bookstore in the United States who have stood for decades, Barnes and Noble. I personally have also used this medium since September last year.

Unexpected result. Within 3 months diwebsite visitors had almost 1,000 people with a decent turnover. Even had managed to get agents / distributors in several regions in Indonesia. What time factor? Because I am friends with Mr. Tung Desem Waringin, a conference speaker who has spoken in front of more than 60,000 people and broadcast on radio talk shows that have Smart FM network in 7 cities in Indonesia.

On each occasion she always mentioned the address of our website. In addition, the Internet accessible by people all over the world, without boundaries and time. The development of this business on the internet we have to anticipate. The chances are very, very, very big.

* What factors times just for business alone? *

No. The use of time factor is not solely for business purposes only. A lecturer who usually can only speak in front of the students can use other media to reach a larger audience. For example, by writing books, holding seminars, making tapes / CDs, create website, broadcast on TV or radio. Examples are Rhenald Kasali, Roy Sembel (lecturer, finance expert). An athlete who previously was a local athlete can increase the time factor by following the match with a national or international scale. A preacher Aa Gym as most experts use this time factor. He made the time factor by the tabloids, radio, television, internet, books, VCDs and others. Inul Daratista became so phenomenally after appearing on television. Whereas before she only sang from village to village.

* Conclusion *

From the above examples, the point is how to improve our efforts are always looking for time factor. Once again FACTOR TIMES. Hopefully this article inspired you. We apologize, instead I want to patronize, but wanted to share knowledge and experience, of course, many shortcomings. Hopefully this article any good light.

Smart Key

Smart Key

As I review the first article. Basically business pillars Virgin Group is divided into seven main pillars.

The seven areas include: People, Brand, Delivery, Learning from Mistake and Setbacks, Innovation, Entrepreneurs & Leaderships, and Social Responsility.

Browse: finding good people and set them free, key success in a business is to find the right person who will run the business. According to Richard Branson main standards that must be adhered to is the character and integrity, passion for business that will be lived and open minded to the idea of new ideas. Skill to be a prerequisite for any number of all business skills can be learned if we had a great passion.

With Virgin Group business pattern that is almost all in the run through the venture, people occupy the top row of the Virgin Group of business priorities. All key employees are invited to a business by Richard Branson always get the shares. Up to this time had hundreds of Virgin Group key employees who became millionaires thanks to the Ventura system is run.

Virgin Group is also highly appreciate the freedom of employees in innovation. All employees must be open, communicate with each other in the idea and his idea. There are no stupid ideas. Stupid idea is an idea that was not disclosed.

The rada unique, in the early beginning of the business. Richard Branson is believed that if a business has reached its employees 100 people will be on break. Created new business unit. Employees who are not too many will foster creativity and slow decision-making process .....

Brand & Delivery: Conventional wisdom is shared by almost all major companies of the world is focus on what we know, focus on the passion and the best skills we have.

From the consistency of focus and always looking for improvement on what we field. Brand brand was born a very large world. Coca Cola & Pepsi's focus on soft drinks. Microsoft, Oracle & SAP focuses on software, the Intel processor and a focus on Nike or Adidas sneakers focus on.

But Virgin is an exception. Virgin is a big brand that does not focus on just one business sector only. Business lines ranging from the recording, media, aviation, telecommunications, resorts, fitness, finance, train until space tourism. Virgin has its own uniqueness.

So if Virgin does not focus? Wrong if we think Virgin does not have focus.

To sustain a very large brands, Virgin is a virgin focus customer experience. Virgin does not focus on the product or the business they work at. But whatever the product and the business sector, should have a Virgin customer experience.

Focus on continuous efforts to provide the best for customers, making customers feel special and happy in every product with the Virgin brand. It is also one of the foremost business philosophy of its founder, Richard Branson.

Richard Branson lifestyle also hoist the Virgin brand in the eyes of customers. Eccentric lifestyle, leisure and hard worker, risk taker, fearless, peaceful, pro-environment and a very high concern to the less fortunate citizens.

One of the main counsel Richard Branson to make our brand is still loved by customers, â € œ In any business or product brand. You must deliver what was promised. Do not ever promise anything that you can not deliver a â € œ.

Delivery is all about detail. Until the smallest possible details regarding customer expectations for product or service that we offer. Failure to make a detailed customer expectations is the beginning of the failure of a delivery and signs the destruction of a brand.

The devil is in detail. In any business you want entered, Richard Branson always ask for a detailed planning of all aspects of the business over to partners who invites. Third-party opinions of each expert dibisnis he was also always ask. Often these experts also joined in the business of this Entry.

Consistency Richard Branson in the affairs of this detail is the key to success in any business which he entered. Like a midas touch, what business would be entered successfully. No less a nearly bankrupt company into a huge success after the branding with the Virgin brand.

Virgin customer experience becomes a mantra as collateral for millions of customers served.

Assisted Mentor, Business So Over Easy

Assisted Mentor, Business So Over Easy

term business mentor or business coach is known in the world of new business lately. Though the practice has long done accidentally in the business environment. Business mentor is a businessman who has shared his knowledge and experience to the businesspeople who are just starting the business. In our society a lot of practice such as a father who guides his son or nephew of an uncle guide.

Why do we need a mentor?
With the guidance of a mentor the beginners can learn and replicate the successful experience of the mentor. So the beginner can reduce the risk of error when making its own way through trial and error. Thus he could save time, money and energy is wasted when to try and fail (trial and error). In the modern business world, this means lots of practice. For example in a network marketing business or multi-level marketing and franchise businesses. In the MLM business, one's success is determined by how far he could follow the example of seniors who had already been successful. Similarly, in the franchise business. We live example of a business system that has proven successful so far.

How do I find a mentor?
Learning to close relatives or employers. This method is practiced in many of our communities. For example, a nephew to his uncle to learn, or a successful businessman who was later to guide employees. Usually people who are already successful voluntarily share their knowledge. People who are successful usually have the nature of abundance (Abundance). He was glad to give charity, give knowledge to others and so on. How to learn is the most effective, because the study directly. We have witnessed many successful examples in this way.

Having a personal mentor
To be a trend lately, which is a personal mentor who acts as a personal tutor who will teach us the ins and outs of the business that we do not know. With regular meetings, a mentor will guide step-by-step student to run a business. There have been several institutions and individuals who do this in Indonesia, such as: Tung Desem Waringin, Action International (Brad Sugars), Indonesian Muslim Entrepreneurs Network (JPMI), Entrepreneur University, PT. Menara Kadin Indonesia, etc.. My business back to health after a personally guided by Mr. Tung Desem Waringin. Thank you Mr. Tung!

Through books, tapes or the Internet
Can be through books, audio book or website from people who have successfully we can get a lot of valuable lessons. For example: Jay Conrad Levinson (author of Guerilla Marketing), Michael E. Gerber (author of the book E-Myth), Anthony Robbins (Author Awaken the Giant Within), Harvey Mackay, Brian Tracy, Zig Ziglar, etc.. Currently on the radio, too many mentors through radio broadcasts such as the SmartFM, Pas FM, etc. Ramako.

Through seminars or training
Almost every week of business seminars and personal development of many held in Indonesia. We can get a lot of lessons from it. Seminars and training organized by the speaker as Tung Desem Waringin, James Gwee, Kafi Kurnia, Hermawan Kartajaya, Ary Ginanjar, Mario Teguh, Rhenald Kasali, so popular today.

Does using certain successful mentor?
No, if the advice is not your mentors do. At the start mentoring, I analyze and argue a lot. I often say that the idea is impossible mentor or unreasonable. Finally after I started to 'think', not many have the attitude of thinkers and willing to try, then the results started to show. In conclusion, the current was so easy to be successful, because the sources of their knowledge berlilmpah. Books, internet, magazines, radio, seminars, training on business learning more scattered. Stay free. Not like the old days, when I was in college, very difficult to find sources of practical business knowledge such as this. Fortunately, I had joined MLM enough to help me develop a personal and business insight.
Hopefully useful.
(wls)

Behavioral Flexibility

Behavioral Flexibility

Take five teaspoons of salt, then put all into a glass. Fill the glass with water, but not to full. Stir. After the salt dissolves completely in water, dip your index finger. Without having to wait a long time, point your index finger to your tongue. What's it like?

Salty? So sure.

Try to take five teaspoons of salt, then put into a bucket. fill the bucket with water. Stir briefly until the salt dissolves completely. Dip your index finger back, and feel again. Asinkah? May still salty, not seasin first experiment.

Next, bring the water in the glass and water in a bucket into a swimming pool. Combine the water with water in the swimming pool. What's it like? Not an iota of taste salty, even into a swimming pool included 10 tablespoons of salt that is dissolved.

Simple experiments to explain a phenomenon known as behavioral flexibility (flexibility behavior). This simple experiment to answer various questions like this:

1. Why would anyone voluntarily terminating life by hanging himself as a broken heart or jilted, while on the other hand there are those who accept the conditions and try to find another candidate for her life partner?

2. Why are some people who burned the former factory where she worked for laid off, while there are others who then seek another job or even start a business and then be successful?

3. Why is there fighting the case or even murder because of the small change, while on the other hand there are people who still grinning when he touches the loss of billions of dollars?

4. Why do some people fainted or died because of the lottery can be a hundred million dollars, while on the other hand there are people who still complain when business is only a profit of one hundred million dollars?

5. Some people are immune to criticism, but on the other hand someone a little offended, machetes talk ...

There are many other examples. And this article is not just collect samples.

Human response to an event, rather than depending on the number of 'garam'nya, but rather on how much' water 'has. The people who 'air'nya bit, like a firecracker with a short fuse. Once the fuse ignited the fire, instantly exploded. Can test a little, desperately. Can be a little trouble, complain. There was a slight hitch, grumble. A little offended, machetes talk. They only have one choice. Burn!

Those who have the 'water' quite a lot, have a few choice responses. When tested with the problem, he had no choice but despair. When facing difficulties, he had no choice but to complain. When faced with obstacles, he had no choice but to grumble.

Business Opportunity Online Store

Business Opportunity Online Store

In 2008, I believe the use of internet in marketing products to Indonesia will increase. In addition to its number of those who 'literate' Internet increased, also because of the media and online marketing learning forum. Ebook-ebook about Internet business more and more. Marketing courses internet emerged. Not to mention the media coverage of online-based businesses. I myself and my team had covered SWA Magazine, Entrepreneur Magazine, Magazine DUIT, magazine Business We, Tabloid Cash, Malang Post newspaper, etc..

Shop Online business opportunity is one business opportunity for you to try. Online store I mean the website is used by businesses to market their products. Products can be goods or services. But, at this writing I want more focus on the product.

How to succeed in business online store?

How many online stores in Indonesia that you ever saw? How many of them are successful? Not all success is not it?

Key Building Success Online Store

1. Team building

Want to how much your online store, build the appropriate team. If capitalized, strong, hire people who are competent. If you're married, you can make your wife as a team. The people close to you (you) can also be your team. Provide employment to people close to the spiritual power that makes you successful. If it is not possible to build a team, start one yourself. You can crawl from the bottom until you are able and ready to hire a tough team.

Without a team, our business will not grow and endure.

2. Make a Website that Sell

Website promotion is the main pillar Online Store. You need to have their own website. Not a free website. Should end in. Com or. Net, because it is already popular in the community. After all, the annual cost of domain hosting is only Rp 200,000. Your website must be able to 'sell'. This means your website should be able to represent you to be a compelling sales to buyers. Your website must be able to convince visitors that you deserve to be invited to trade. Include a clear address and tel no easy call. Include product pictures and other pictures that make visitors more trust with you.

Your website must be search engine lookups, and easily found for keywords related to your product. Use an online store script search engine friendly. Not all scripts online store with search engine friendly. Therefore, I prefer to use blogs for online sales than the script that is not friendly with search engines. And I think blogs suited for beginners. Especially for products that are expensive and can not directly order online. It could also be a web blog support for your online store.

3. Right Campaign

Who are your prospects? Where you'll find them? How to quickly and accurately find the consumer is from search engines (google, yahoo, etc). This is where the importance of SEO (search engine optimization).

Another campaign that is in the classifieds, ads on the web that many visitors, PPC or online communities. Of course, should come back again "Who are your Customers Candidate".

4. Services

Do good service. A service speed of the main keys. Bermitralah with reliable delivery services. Warranty products are also important. If your business grow, form a formidable team.

5. Mental Successful Entrepreneurs

Business online store is the same as other businesses. Have a successful mental wirausahaan, among others:
- Abstinence surrender. In any business, there must be constraints.
- Be patient. You may sell products on the first day, probably in the first year.
- Dare to face the risks. Risk there. Live how we deal with it.
- Always looking for opportunities. It may be your first business failed. But that's not the end of everything, right?
Business opportunities online store is still a lot. Please search for opportunities that suit you.

6. Learning necessary

What kind of role you want in your online store? That's what you need to learn. You do not have to learn everything.

For example, you want to market. All you need to learn internet marketing and the basics of making a web / blog (not necessarily an expert html). Other areas, can you give to your team (production of goods, delivery, offline promotions, etc.).

7. Doing Good and Charity

Infaq good deeds and charity-shodaqoh-profit proportional to your efforts. This has been affirmed in Scripture. The money that we are 'out' will be returned tens, even hundreds of times. Could the same day, next year or at least in the afterlife. I myself have proved this. And this applies to all businesses.
Well ... That's the tips from me. This is based on personal experience lho.
Then, how the hell actually earning potential business opportunities this online store? Well, it depends if the product, sales and how you grow the business. For those of you who've been in business online, would have been able to predict. For those of you who have an online business, believe me that the potential outside of your current estimates (... um?)

Opening his own business from home can be one option to start the first step as an entrepreneur

Opening his own business from home can be one option to start the first step as an entrepreneur. We know many successful entrepreneurs who started his career from home. And many large companies that originally pioneered the home of its founder.

Having a business from home will save you invest in a place / location. Because not need to rent and not have to buy it. Even if we still ngontrak homes, homes that we contract will be more productive and not just ditempai to sleep alone.

In the current digital era, the opportunity to start a business from home is very wide open. We can start a business selling goods or services via the Internet. Origin of goods and services we sell a lot of needs and a web site that we make can reach prospective buyers, then the chance of washing the money through the internet is very open.

Not only the business through the Internet, traditional or conventional businesses, can start from home. Thank God our gratitude houses in strategic locations, then we have a great opportunity to bring in customers.

But what if the location of our house is not strategic? I think the opportunity to own and manage the business of the house remains. Here's one I share a football exploits of our business partners (suppliers Kiosk Addina).

She was a woman who has a very bad business according to my size. And he's run through the house. The strategy he uses is a Consignment, a strategy that is easy is not it?

Incidentally, he was producing some kind of gamis and snacks. The goods he made, he Leave to a few stalls, shops, and boutiques. In fact, he entrusts the sale of snack foods to a few vendors.

Not only the homemade goods, every chance he also left the goods he purchased from other producers. The key here is networking and the willingness to establish a new network.

On certain days she was traveling from stall to stall, from shop to shop, from boutique to boutique, and from street vendors to other vendors to check the merchandise, collect payment for goods sold, and the left back of new goods to replace the already sold or exchanged with the unsold goods.

When asked his income, he said yach .. decent and meaningful smile :-).

What is clear in this way, he could have a lot of stores without having to rent a store and shop without buying. When she can manage their own business rhythm.

Hopefully useful

TDA for all time to accept the offer for free stalls

TDA for all time to accept the offer for free stalls. TDA is often regarded as the right partner, aka who need a free stalls. Yet behind the scene to free her stall, the stall owners there would have been his calculations.

If we review the most important factor in the retail world, if you want to know the answer is 1. Location, 2. Location and 3. Location. That is, aspects that location was first considered, in-research, sought, in-survey, compared to the appeal, in integrating with all the conditions surrounding environment. Even in the research aspects of his demographic, cultural surroundings, and aspects of the purchasing power soasialnya. Even until the potential predicts that the location of the future 5 years what. Finally chosen, in-negotiate the rent / buy it, and the renovation and the occupied. Because the location is the base, from many more retail strategy. So, for
location is to be found, not given.

The logic of free stalls, is the reverse logic of a retail business the most important factor. It's obvious, if the location is good, certainly not for free, even expensive for mercy. But if the location is free, even to offer to offer, it is not automatically good location is kebangetan.

Tenabang Block A, SLG floor front, the entrance floor is the first time people go to Block A Tenabang. Crowded traffic of extraordinary, every day from 9 sd 16 hours, let alone of Ramadan, the buyer is guaranteed traffic. He said, the rent hundreds of millions per year per stall (I think it was above 250 million). -Path locations in the main 2 floors SLG, LG, and G is the location of gold in Tenabang Block A. To be able to find a location that can be rented stalls, begging forgiveness difficult. Alis seizure. Broker must know Tenabang lease. Tenants must be prepared to cash capital and participate in the hunt for rental gold stalls.

Conversely, in some free sites that have taken temen-2 TDA, after trying to open there, I heard the result is not so encouraging. So should need extra strategy to get targeted results.

Location Is Perfect Start Free Starter Open Shop?

I think, there is no logic in the senior novice and open the store, because that is important, whether the calculations go to the store can produce what enggak profit? So would a beginner or a senior, if you open the store so be lucky, to have a target
profits.

Let us count the same Kiosk Case Study in a simple Free follows:

Capital goods Rp. 20,000,000
Gross Profit = 33.33% of turnover (one third of turnover)

Target Net Profit USD. 3 million per month (high-2 guns)

Operational costs per month:
- Rent kiosk per month = Free
- Service Charge = Rp. 500,000 per month
- Electricity & Number = Rp. 200,000 per month
- Salary SPG = Rp. 600,000 per month
- Operational = Rp. 300,000 per month
- Cost of capital 20% per year from 20jt = Rp. 333,333 (rounded to 350,000) per month
- Other-2 Rp. 50.000, --

Total operations per month = USD. 2.000.000, - (dipas-pasin)

With operational costs 2 million per month, meaning a minimum turnover must be 6 million. Generate enough revenue in the profit targets it should be 9 million. If the products are sold an average of Rp. 50.000 per pcs, means must sell 180 pcs per month, or an average of 6 pcs per day, or 300ribu per day. If we think in 1 month 10 days were crowded, and the 20th day of quiet, then the target can be divided daily 14 pcs per day crowded, and 2 pcs per day quiet. It seems easy yaa ..

Then, let us compute reversed his needs Leads / visitornya / visitors. If a month's assume 1 buyers 1 transaction, the buyer's needs .. 180 If the Conversion Rate (ratio of conversion of visitors into buyers) is
10%, means need 180 x 10 visitors, or 1800 visitors per month (60 orangper days).

Why, why him Conversion Rate cuman 10%?? It's just a matter of experience. In my opinion, at the Mall, ITC, PGC or set as the wholesale center with thousands of shops, there MIX OF STORES extraordinary. Moreover, all on-zoning, alias each zone
have the same merchandise. This caused a psychological shift from yangmudah buyers that one store to the next shop, next to him again and so on.

Pattern buyers eye initially only shopping, and look at it and asked prices. Such continued to stores around that if no items of interest. Visitors scared straight purchase, because who knows in the shop next to any items
similar but cheaper, or better goods but also cheaper. So after the tour satisfied, the smell decided to offer in one store, and the transaction occurs. This is different from a specific store, the office, or store-branded, yangorang come ketoko would have had the purpose to find something and buy it.

So, there must be 1800 visitors, and changed to 180 buyers per month. Well, the weight well, better to raise its conversion rate was 50%, or even 80%. This can happen, if the Product, Service and Price SPG is very attractive to visitors. So open opportunities, but needs serious work, not a sideline. This means you need enough for 225 guests menwujudkan 180 purchases per month. Can?

All the calculations above is a matter of my mind. Creating a count by The Reason for your good fortune when opening a free store location, must be different. So it was decided, and lived for the consequences. Congratulations
struggling.

How old you are selling!

"How old you are selling!" So says a senior businessman told me when we were breaking the fast together, and Ramadan. I stammered. Well, only this time there is saying that about my business model. But since he was far ... far ... far ... more experienced than me, with its business scale hundreds of times my efforts, I have no choice but to hear his criticism. I hold his breath waiting for the next sentence.

He added, "If you are IT business, told customers to buy products, it was business time". I began to understand. Because I have some customers who are using the patterns monthly payments or rent. Not to be outdone I immediately commented: "If the rent or pay a monthly fee how Sir?" He replied: "That's better. But it's also quite old now! "Well it makes me surprised again. "The ancient gak gimana dong sir?", I become curious. "The ancient gak gak that if customers have to pay!." I almost jumped out of his chair. Free? Must pay the salaries of employees from? He just laughed and laughed, making me more curious.

Like "Law of Attraction" working hard for me. Two weeks later I accidentally nemu new book by one of my favorite writers Chris Anderson, the title: "Free: The future of radical price". Yes, senior businessmen had been right! The future was there at zero price, aka free. Customers need not pay.

All About Free
It is undeniable, free virus was already spreading everywhere. We can now easily access the Internet at malls through a hot-spot infrastructure for free. I use a laptop with the Ubuntu Linux operating system distributed free by Canonical, typing with the OpenOffice word-processor which is provided free of charge by Sun Microsystems, using the free Firefox browser, using a free email service from Google, a free chat through Yahoo Messenger and access to such networks Facebook for free. In fact, if online was at the airport, the coffee was with me online for free, complimentary lounge sponsored by credit card issuers use my reply. Chris Anderson even typed his entire book through Google Docs application, word processing provided free online by Google.

Wait ... why is free only services related to the Internet? Oh no. Beyond that you also can easily find products or services free or very cheap. Not all are available in our country. Several years ago, if you want to install satellite dish antenna at home, we have to pay quite expensive. Parabolic antenna is now "loaned" by the TV broadcast service provider via satellite. Can we get the modem for free if you subscribe to broadband. Almost all credit card issuers already eliminate its annual fee. Low cost airlines have revolutionized and pioneered the sale of airline tickets very cheap or even free. In developed countries, this free product list more and more. You can have a phone for free, of course with a particular subscription contract. Have a free laptop with broadband access subscription. In short there are versions of all its free, free car even exists. If a free magazine was very ordinary, in Tokyo, even a shop that provides 5 free items for every visitors, ranging from candles, instant noodles, to face creams.

Free Lunch Yes (Once) There
You've heard the expression "there is no free lunch". The phrase actually comes from the Cowboy era in the United States. At that time many Saloon, where the Americans hang out earlier times, which provides free lunches to attract visitors. Lunch was really free. But visitors have to pay expensive for others, such as drinks, casino games, rent, etc..
For a free-for products also originally performed by King Gillette, the creator of the first razor in the world. Ancient man with a razor blade to shave as much that is not practical, must be used in refining, etc.. The idea of using super-thin razor that does not need to be sharpened, but discarded if it is dull, is a new idea at first hard to understand. Gillette also distributed for free as a marketing gimmick other products, with the hope of new users who liked this idea further to buy. For example in cooperation with the bank, Gillette made a new knife bonus for opening a savings account. And Gillette was right, eventually known as Gillette razors and then worldwide to this day.

Jell-O, the most popular dessert in the United States also initially difficult to sell. Peter Cooper, inventor of the gelatin diet was difficult to introduce its new product. Only after these products are marketed by the marketing genius and orator Francis Woodward, Jell-O to find his place in the market. Woodward was not distribute this product for free. However, print and distribute a free recipe book to give ideas to prospective customers, that Jell-O is very practical and can be served with many variations. Woodward to buy Jell-O license for only $ 450 a huge success.

To the abundance of scarcity
Free model a la Saloon, Gillette and Jell-O is the free models of the last century, which until now still used. However, the age of 21 has created a new free business model. Business model driven by convenience and technology.

Plastics was originally designed as an exclusive product. Research and expensive production costs. Plastic is also much stronger and durable compared to wood. So should the product have sold expensive than plastic. However, we see today, plastic is so abundant everywhere. Plastic eventually become commodities that are abundant and cheap.

Modern electronic goods grew rapidly after the transistor was found. At first transistor is an expensive rare item. In 1961 the price of fruit transistor 1 is $ 10. Less than 10 years it has lived price $ 1 cents. And today, a microchip which is equivalent to 2 billion transistors sold only $ 300, or 0.000015 cents per transistor. The same thing happened also to the capacity of disk storage and bandwidth, which is becoming increasingly expensive. This is then triggered the digital revolution is changing the way employers view in the search for revenue.

When a product has become a commodity that "too cheap to be appreciated", then we no longer can rely on product prices as a source of our revenue. Price is related to scarcity, while we face is abundance.

Free? Where Does the Money?
Running the business is still to profit-oriented, the source is revenue minus cost. Free business model is basically doing creative revenue sources, rather than eliminate the revenue. If the original revenue solely from the sale price, then the principle of abundance, we try to find revenue from other sources. Some of the existing business models are:

Direct Cross-Subsidy
This first generation model. Revenue from other sources provide a cross subsidy for items that deliberately lost. For example, free phone, but pay talktime. Free antenna dish, pay subscription fees. Free software, pay for hardware. Etc.. Including a business model that is used to distribute Canonical Ubuntu Linux operating system for free. His software is free, but if the company then needed consulting services, training and implementation of the official Ubuntu Canonical, the company must pay dearly.

Third Party subsidy
This business model used by Radio, TV and Magazines Free. Customer free, but paid advertiser. It is used by publishers to eliminate credit card fees, but provides an expensive charge to the merchant. Disco is also a pioneer of this model through the "ladies night". Free to visitors of women, but male guests pay.

Freemium
This model is often used by companies and information technology consultant. Free for a generic version, but pay for premium versions. Can also be varied with the module. Limited to the module for free, a more complete module pay. Free for the initial consultation, pay for consulting services more complete. Free to overview seminar, pay for a more complete training.

Nonmonetary
This is 100% free. Services provided entirely free of charge. Remuneration as service provider is the attention and reputation. And with a growing reputation, was known everywhere, many things can be done to bring in revenue. Musicians who provide work for free and gain a reputation and attention, can generate revenue from the concerts or her merchandise sales.

Before you eliminate Jualan
Okay ... okay, maybe it sounds scary to eliminate still just selling you. There are some things that must be considered before you eliminate your sales:

First, Adjust the business model imaginable today. You have a good analysis of where your revenue sources. Generally eliminate your sales revenue is intended to enlarge, not reduce revenue. If you're selling clothes and distributing just your latest product, it's hard to imagine to get a bigger revenue. But if you are member subsidies on accessories and distribute free of charge as a gimmick to gain more customers, make more sense. Or maybe that was digratiskan catalog, newsletter or booklet on how to utilize the most of your product.

Second, free will be effective if its mass, involving a large crowd. Because the cost has been set, the greater the customer involved, the cost per customer would be getting smaller until almost zero. Distributing free software to 100 people or 1 million people will be very different. So Canonical with its Ubuntu diligently sending free CDs. Existence in the digital economy of our products in the market will depend on the attention and reputation. Free is a weapon to achieve these two things.

I closed the open along with a senior businessman I mentioned before with great satisfaction. He told the details "secret recipe" IT services eliminate him, and still get revenue from somewhere else. Before we parted, he uttered the phrase: "Oh yes, if everything is free, free even so ancient. Customers should not have to pay, instead get paid! "Whoa .... (FR)

WAWASAN WIRAUSAHA Blog's

WAWASAN WIRAUSAHA CONGRATULATION

WAWASAN-WIRAUSAHA

Promotion = Conversation = Blog

10 Tips for New Entrepreneurs

10 Tips for New Entrepreneurs

5 Tips for Reaching the Rich

Perhaps you often wondered why the A's in business a short time grown so rapidly?

Smart Key

Assisted Mentor, Business So Over Easy

Behavioral Flexibility

Business Opportunity Online Store

Opening his own business from home can be one option to start the first step as an entrepreneur

TDA for all time to accept the offer for free stalls

How old you are selling!

WAWASAN WIRAUSAHA Blog's

Waktu

Browse categories

About Me

WAWASAN-WIRAUSAHA

Followers

Blog Archive

CV KURNIA