Promotion = Conversation = Blog

ask Hermawan Kartajaya say in writing, that the Promotion is Conversation. It is true, in retrospect, we would be interested in a product, not the result of a 2-minute offer of a salesman (remember telemarketing insurance and credit cards?), But the results of the 'conversation' that occurs first.

What if the conversation was difficult to achieve? Now difficult to start collecting them offline customer at a time and talk with them intense. But now there is the medium's blog & Microblog!

With the blog we can provide insight about the brand and our products and customers can immediately give feedback via comment box. Kutukutubuku.com online bookstore trying to make conversation with a lover of books customary through his blog http://blog.kutukutubuku.com. Sharing news about the world of books, book reviews, for free-to books, book swaps so the opportunity to interact directly with the customer via ground coffee in the exhibition and other events conducted in this blog.

There is also Microblog like Twitter. With twitter a brand can get direct feedback and responsive customer conversations that try to build the brand. Dated 25 November 2009 yesterday, Kutukutubuku quiz held to commemorate Guru. Follower Kutukutubuku asked to name favorite teacher with the reason. Hashtag used is # kutuhariguru. Then the winner will get 1 book for himself and 1 book for his favorite teacher. These fun activities make a direct follower responds by running a race and do Rewet (RT) for this story. Double advantage for Kutukutubuku!

To be able to continue to pass up a conversation with the customer, the brand is expected to continue to create creative ideas for posts. Based on the thought of Lois Kelly, there are nine elements of the conversation ideas, namely

* Aspirations and beliefs (aspiration)
* Big skirmish opponent (David vs. Goliath)
* Trend
* Anxiety (anxieties)
* Contrarian
* Personality
* Personal Stories (personalities)
* How and advice to do something (How-To)
* The story of glamorous (Glitz and Glam)
* Last events seasonal nature (Seasonal Events)

The idea above, but can be used as basic ideas for posts (both on the blog or on Twitter), can also be used for social or business conversations everyday.

Delicious

Digg

StumbleUpon

Reddit

Subscribe to RSS Feed