Perhaps you often wondered why the A's in business a short time grown so rapidly?

Perhaps you often wondered why the A's in business a short time grown so rapidly? Or the B in a short time had so many branches? The answer is because the time factor (multiplier effect).

Business is usually slow because the system is still using summing factors such as 2 + 2 = 4, 4 + 4 = 8, 16 + 16 = 32. It can also forward, but somewhat more slowly. But if you have a business that has a time factor will be like this: 2 x 2 = 4, 4 x 4 = 16, 16 x 16 = 256. Much greater results.

What business factors for example the time? All businesses have a time factor. Just a different kind. For example restaurant business, one factor of time is a busy location. Look at the McDonalds restaurant in Sarinah Thamrin into 10 major world's busiest time is due to strategic location and busy.

Retail business time factor is a busy location and the large number of branches. Wholesale business time factor is the customers who buy in large quantities and over and over again.

That's it? There are many more. For example publications, advertising, promotion, sales force. The following description.

* Using Publications *

Remember with grilled chicken Wong Solo? The restaurant is "exploding" because of omsetnya a journalist writes a story about the grilled chicken business was still on the sidewalk in the city of Medan with the title "Bachelor Selling Ayam Bakar". So the writing on the paper has become a factor once. Indeed owner Puspo Wardoyo clever use of publications such as holding Polygamy Awards, making polygamy juice menu.

Another example: business networking Corporation's MQ AA Gym with the publication of the spiritual aspect, The Body Shop with the publication in terms of environmental concerns, Moamar EMKA with book Jakarta Undercover, Dewi Lestari with Supernova book.

* Using Ads or Campaign *

Recently I saw a new bakery immediately called BreadTalk in Mal Taman Anggrek. I see buyers are willing to queue for nearly ten meters to buy bread that he was better. Why be so busy while another bakery in the same place seramai not it? Because the time factor of the advertising and promotion on Metro TV with famous artists. The ad intrigued audience to try it.

Another example: DRTV.

* Using Power Marketing / Sales *

You know the credit chains Columbia? Incidentally, I myself met with the owner, Mr. Leo Chandra. He said, last year reached Rp omsetnya. 1.2 trillion. What tricks? He does not use advertisements or open outlets in a busy location and strategic. But he used a sales force of 20,000 throughout Indonesia.

Shoe shops in Pulo Gadung PIK also implement similar things, namely by using freelance marketers (freelance) equipped with a brochure and product catalog pictures. Thus, buyers choose to live through these catalogs.

Another example: the company network marketing / MLM, Citibank credit card, even parties like the Prosperous Justice Party also use direct marketing strategies (direct selling). As in the 1999 election and 15,000 cadres who hopes to attract 1 of 20 voters, the party managed to get 1.4 million votes. We have a system similar approach has accumulated 400,000 cadres. How will the acquisition of voice in 2004 when the 1st person to attract cadres 20 voters?

* Using Characters or Model *

ABC battery control 90% more battery market in Indonesia. When I visited the factory in Daan Mogot December last year, Mother Herlili Sumampouw, advertising manager confided that one factor of time is to use people midgets and boxer Evander Holyfield. They're using midgets people since the 70s they were told to dance in the arena Pekan Raya Jakarta. The result, ABC battery sales turnover rose like a rocket, he said.

Similarly, introducing Alkaline Battery ABC, ABC was not known as a producer of alkaline batteries before using advertising model heavyweight Evander Holyfield. A model or character has many fans, this is the time factor.

* Opens Branch Some might *

For retail / retail, this is the time factor. Alfa Mart adala example. natural short time can equal the number of branches had Indomaret longer in business. They continue to aggressively opening franchise branches in a way that is more flexible than Indomaret. How, if the prospective partners have only land and buildings without working capital, goods Alfamart ready to fill. Factor times for retail businesses not only that, it could be a way to place items in outlets.

* Wholesale * Sold In

For the wholesale business, time factor is not necessary to open many stores. But by finding a lot of traders who buy in large quantities over and over again. This can be seen in the shops in Tanah Abang, Pasar Bogor or Cipulir Anyar. On average they have regular customers who regularly shop.

For example a store has 20 customers who spend an average of Rp. 2 million per month, total per year to Rp. 480 million. This wholesale business will continue to grow in accordance with the development efforts of merchants and customers are new customers increased. Is there any customers who have more than one store? Surely there, and some have
has 10 stores. This is the time factor.

* Using the Internet *

Jeff Bezos is one of the richest men in America today. He reached in less than 10 years. He is the founder of a book shopping site on the Internet that Amazon.com sells books online to customers all over the world. In a short time Amazon has overcome the biggest bookstore in the United States who have stood for decades, Barnes and Noble. I personally have also used this medium since September last year.

Unexpected result. Within 3 months diwebsite visitors had almost 1,000 people with a decent turnover. Even had managed to get agents / distributors in several regions in Indonesia. What time factor? Because I am friends with Mr. Tung Desem Waringin, a conference speaker who has spoken in front of more than 60,000 people and broadcast on radio talk shows that have Smart FM network in 7 cities in Indonesia.

On each occasion she always mentioned the address of our website. In addition, the Internet accessible by people all over the world, without boundaries and time. The development of this business on the internet we have to anticipate. The chances are very, very, very big.

* What factors times just for business alone? *

No. The use of time factor is not solely for business purposes only. A lecturer who usually can only speak in front of the students can use other media to reach a larger audience. For example, by writing books, holding seminars, making tapes / CDs, create website, broadcast on TV or radio. Examples are Rhenald Kasali, Roy Sembel (lecturer, finance expert). An athlete who previously was a local athlete can increase the time factor by following the match with a national or international scale. A preacher Aa Gym as most experts use this time factor. He made the time factor by the tabloids, radio, television, internet, books, VCDs and others. Inul Daratista became so phenomenally after appearing on television. Whereas before she only sang from village to village.

* Conclusion *

From the above examples, the point is how to improve our efforts are always looking for time factor. Once again FACTOR TIMES. Hopefully this article inspired you. We apologize, instead I want to patronize, but wanted to share knowledge and experience, of course, many shortcomings. Hopefully this article any good light.

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