Promotion = Conversation = Blog

ask Hermawan Kartajaya say in writing, that the Promotion is Conversation. It is true, in retrospect, we would be interested in a product, not the result of a 2-minute offer of a salesman (remember telemarketing insurance and credit cards?), But the results of the 'conversation' that occurs first.

What if the conversation was difficult to achieve? Now difficult to start collecting them offline customer at a time and talk with them intense. But now there is the medium's blog & Microblog!

With the blog we can provide insight about the brand and our products and customers can immediately give feedback via comment box. Kutukutubuku.com online bookstore trying to make conversation with a lover of books customary through his blog http://blog.kutukutubuku.com. Sharing news about the world of books, book reviews, for free-to books, book swaps so the opportunity to interact directly with the customer via ground coffee in the exhibition and other events conducted in this blog.

There is also Microblog like Twitter. With twitter a brand can get direct feedback and responsive customer conversations that try to build the brand. Dated 25 November 2009 yesterday, Kutukutubuku quiz held to commemorate Guru. Follower Kutukutubuku asked to name favorite teacher with the reason. Hashtag used is # kutuhariguru. Then the winner will get 1 book for himself and 1 book for his favorite teacher. These fun activities make a direct follower responds by running a race and do Rewet (RT) for this story. Double advantage for Kutukutubuku!

To be able to continue to pass up a conversation with the customer, the brand is expected to continue to create creative ideas for posts. Based on the thought of Lois Kelly, there are nine elements of the conversation ideas, namely

* Aspirations and beliefs (aspiration)
* Big skirmish opponent (David vs. Goliath)
* Trend
* Anxiety (anxieties)
* Contrarian
* Personality
* Personal Stories (personalities)
* How and advice to do something (How-To)
* The story of glamorous (Glitz and Glam)
* Last events seasonal nature (Seasonal Events)

The idea above, but can be used as basic ideas for posts (both on the blog or on Twitter), can also be used for social or business conversations everyday.

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10 Tips for New Entrepreneurs

Do not feel 9 months I've Waterfalls become entrepreneurs and there are enough lessons I took. Especially when you start, make sure you have the following 10:

1. Plan and Vision to the front
As a writer, I used to make an outline, so even if I write like crazy and erratic developing story, I could see the outline of my back and back back on track.
Have no plan that is sometimes a good thing and yes because I spontaneously started Kutukutubuku.com Angel without a plan at all, just pure action ha-ha. But a few months later we realized we reply really need a plan and vision that would clarify what steps should we take to be in line with our vision and mission.
2. Find the people who support our ideas
Imagine new dong kilo Utah denaturing make plans ahead, we plan any course it will not happen. Find the people in line and support our ideas, so the motivation is still there within us to grow even bigger. Way, please join the community.
3. Find partners
For a really newbie in the business field as I am, so very nice to have a partner. Covered with hard love. Brainstorm is better. Husband or wife may also be the best business partner.
4. Find a mentor
Please sit on an expert to get the most out of your business. Usually if a person has achieved success on some level, they would be willing to help friends who just started.
5. Gain momentum
Continue to innovate with your products, so that your company will never 'talk' in the eyes of customers and the media.
6. Marketed your business
You've just become entrepreneurs and suddenly felt ashamed of having to market the product. Well, you can not expect customers to come by it right?
7. Observe competitors
Sometimes annoyed with competitors, but it is very important to analyze football and see their exploits on the part where we can improve and apply their own shortcomings in our own business.
8. Manage finances
I'm no accountant, but my partner can do it. That's a good thing. If you do not have a partner, you can pay an accountant to do it for you. It's worsted every single rupee you spend.
9. Network
Establish network everywhere, in the end these people who will give you a 'business'. That's what happened to me.
10. Have FUN
As one well-known CEO of online business, "No fun? Business out! "

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10 Tips for New Entrepreneurs

Do not feel 9 months I've Waterfalls become entrepreneurs and there are enough lessons I took. Especially when you start, make sure you have the following 10:

1. Plan and Vision to the front
As a writer, I used to make an outline, so even if I write like crazy and erratic developing story, I could see the outline of my back and back back on track.
Have no plan that is sometimes a good thing and yes because I spontaneously started Kutukutubuku.com Angel without a plan at all, just pure action ha-ha. But a few months later we realized we reply really need a plan and vision that would clarify what steps should we take to be in line with our vision and mission.
2. Find the people who support our ideas
Imagine new dong kilo Utah denaturing make plans ahead, we plan any course it will not happen. Find the people in line and support our ideas, so the motivation is still there within us to grow even bigger. Way, please join the community.
3. Find partners
For a really newbie in the business field as I am, so very nice to have a partner. Covered with hard love. Brainstorm is better. Husband or wife may also be the best business partner.
4. Find a mentor
Please sit on an expert to get the most out of your business. Usually if a person has achieved success on some level, they would be willing to help friends who just started.
5. Gain momentum
Continue to innovate with your products, so that your company will never 'talk' in the eyes of customers and the media.
6. Marketed your business
You've just become entrepreneurs and suddenly felt ashamed of having to market the product. Well, you can not expect customers to come by it right?
7. Observe competitors
Sometimes annoyed with competitors, but it is very important to analyze football and see their exploits on the part where we can improve and apply their own shortcomings in our own business.
8. Manage finances
I'm no accountant, but my partner can do it. That's a good thing. If you do not have a partner, you can pay an accountant to do it for you. It's worsted every single rupee you spend.
9. Network
Establish network everywhere, in the end these people who will give you a 'business'. That's what happened to me.
10. Have FUN
As one well-known CEO of online business, "No fun? Business out! "

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5 Tips for Reaching the Rich

5 Tips for Reaching the Rich
Put your product into the hands of the wealthy with these surefire ways to get your company noticed.

A question I'm often asked is, "What are the TV shows, cable networks and radio formats that rich people prefer?" Unfortunately, that's a question that has no answer. The simple truth is that mass media reaches the masses far better than it targets the rich.

Few advertisers realize the degree to which wealthy people are insulated from the marketing efforts that target them. Who do you suppose is most likely to own a TiVo device that allows them to fast-forward through TV commercials? Who is most likely to have a satellite radio in their car, along with a state-of-the-art CD player and a vast collection of commercial-free CDs? Who do you think has a secretary to screen their incoming calls and open their mail and throw away all the solicitations?

You guessed it: the rich.

Content Continues Below

Time and money are interchangeable. You can always save one by spending more of the other. The rich have always had more money than time. And now they've accumulated these new technologies that allow them to better hide from unwanted intrusions.

To be able to reach the rich, you must learn to pull instead of push. Here's how to do it:

1. Hang out in their hangouts. Familiarity is the product of repetitious proximity. In 1924, young and destitute Aristotle Onassis found the investment capital he needed after becoming a regular in an exclusive bar. The clothing he purchased and the drinks he bought to fit in took all the money he had, but his bizarre gamble paid off. Backed by the cash of his new pals, Onassis became the Bill Gates of his generation.

2. Become useful to them. If you can't be where the rich and famous are, be in a position to do them favors. America knows the name Harry Winston because of the spectacular diamond necklaces he loans to young starlets to wear at the Academy Awards. The hugely expensive necklaces always get media attention. The canny result is that his jewelry store gets far more effective exposure each year than he might have purchased with $10 million dollars in advertising.

3. Put your product where they can see it. In a May 29, 2005, story in The New York Times, Jennifer Steinhauer quotes Juliet B. Schor, a professor of sociology at Boston College: "In the last 30 years or so, as people have become increasingly isolated from their neighbors, a barrage of magazines and television shows celebrating the toys and totems of the rich has fostered a whole new level of desire across class groups..."

The fastest growing category in the world of marketing is called "product placement." For a price, your product can be written into the script of a TV show or major motion picture. Do you remember the year James Bond began driving a new BMW convertible? Or the Seinfeld episode where George buys a cashmere sweater in a trendy boutique? These things don't happen by accident. And when your product is in the show instead of in an ad, you're immune from TiVo fast-forwarding.

4. Target through copy. In your product category, what are the phrases the rich will likely type into a search engine? Have you seeded these phrases throughout your website? Pre-purchase research is increasingly being done online instead of in the store. So think of your site as a half step between the homes of the rich and your front door. How strong is the magnetism of your site?

5. Pull, don't push. Wealthy people are constantly assaulted by hype and overstatement from advertisers who get anxious and nervous, thinking, "Now's my big chance." But patience is the key to success with this group. Do you have what it takes?

Now that I've told you how to reach the rich, let me tell you why it isn't necessary. In that New York Times story mentioned earlier, Jennifer Steinhauer goes on to say that "Social class, once so easily assessed by the car in the driveway or the purse on the arm, has become harder to see in the things Americans buy. Rising incomes, flattening prices and easily available credit have given so many Americans access to such a wide array of high-end goods that traditional markers of status have lost much of their meaning."

According to Professor Schor, "A 'horizontal desire,' coveting a neighbor's goods, has been replaced by a 'vertical desire,' coveting the goods of the rich and the powerful seen on television. The old system was keeping up with the Joneses. The new system is keeping up with the Gateses."

Today a middle-income office manager may save her money to buy a single luxury item, like a Chanel jacket, the same one worn by a wealthy woman who has a dozen others like it in her $2.5 million house. While it may feel good to have the truly rich woman as a customer, you don't want to lose sight of the fact that for every one of her, there are at least 250 of those middle-income managers anxious to buy that same Chanel jacket.

Will you sell to the classes and live with the masses? Or will you sell to the masses and live with the classes? It's your decision.

Roy William's is Entrepreneur.com's "Advertising" columnistand the founder and president of international ad agency Wizard of Ads. Roy is also the author of numerous books on improving your advertising efforts, including The Wizard of Adsand Secret Formulas of the Wizard of Ads.

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Perhaps you often wondered why the A's in business a short time grown so rapidly?

Perhaps you often wondered why the A's in business a short time grown so rapidly? Or the B in a short time had so many branches? The answer is because the time factor (multiplier effect).

Business is usually slow because the system is still using summing factors such as 2 + 2 = 4, 4 + 4 = 8, 16 + 16 = 32. It can also forward, but somewhat more slowly. But if you have a business that has a time factor will be like this: 2 x 2 = 4, 4 x 4 = 16, 16 x 16 = 256. Much greater results.

What business factors for example the time? All businesses have a time factor. Just a different kind. For example restaurant business, one factor of time is a busy location. Look at the McDonalds restaurant in Sarinah Thamrin into 10 major world's busiest time is due to strategic location and busy.

Retail business time factor is a busy location and the large number of branches. Wholesale business time factor is the customers who buy in large quantities and over and over again.

That's it? There are many more. For example publications, advertising, promotion, sales force. The following description.

* Using Publications *

Remember with grilled chicken Wong Solo? The restaurant is "exploding" because of omsetnya a journalist writes a story about the grilled chicken business was still on the sidewalk in the city of Medan with the title "Bachelor Selling Ayam Bakar". So the writing on the paper has become a factor once. Indeed owner Puspo Wardoyo clever use of publications such as holding Polygamy Awards, making polygamy juice menu.

Another example: business networking Corporation's MQ AA Gym with the publication of the spiritual aspect, The Body Shop with the publication in terms of environmental concerns, Moamar EMKA with book Jakarta Undercover, Dewi Lestari with Supernova book.

* Using Ads or Campaign *

Recently I saw a new bakery immediately called BreadTalk in Mal Taman Anggrek. I see buyers are willing to queue for nearly ten meters to buy bread that he was better. Why be so busy while another bakery in the same place seramai not it? Because the time factor of the advertising and promotion on Metro TV with famous artists. The ad intrigued audience to try it.

Another example: DRTV.

* Using Power Marketing / Sales *

You know the credit chains Columbia? Incidentally, I myself met with the owner, Mr. Leo Chandra. He said, last year reached Rp omsetnya. 1.2 trillion. What tricks? He does not use advertisements or open outlets in a busy location and strategic. But he used a sales force of 20,000 throughout Indonesia.

Shoe shops in Pulo Gadung PIK also implement similar things, namely by using freelance marketers (freelance) equipped with a brochure and product catalog pictures. Thus, buyers choose to live through these catalogs.

Another example: the company network marketing / MLM, Citibank credit card, even parties like the Prosperous Justice Party also use direct marketing strategies (direct selling). As in the 1999 election and 15,000 cadres who hopes to attract 1 of 20 voters, the party managed to get 1.4 million votes. We have a system similar approach has accumulated 400,000 cadres. How will the acquisition of voice in 2004 when the 1st person to attract cadres 20 voters?

* Using Characters or Model *

ABC battery control 90% more battery market in Indonesia. When I visited the factory in Daan Mogot December last year, Mother Herlili Sumampouw, advertising manager confided that one factor of time is to use people midgets and boxer Evander Holyfield. They're using midgets people since the 70s they were told to dance in the arena Pekan Raya Jakarta. The result, ABC battery sales turnover rose like a rocket, he said.

Similarly, introducing Alkaline Battery ABC, ABC was not known as a producer of alkaline batteries before using advertising model heavyweight Evander Holyfield. A model or character has many fans, this is the time factor.

* Opens Branch Some might *

For retail / retail, this is the time factor. Alfa Mart adala example. natural short time can equal the number of branches had Indomaret longer in business. They continue to aggressively opening franchise branches in a way that is more flexible than Indomaret. How, if the prospective partners have only land and buildings without working capital, goods Alfamart ready to fill. Factor times for retail businesses not only that, it could be a way to place items in outlets.

* Wholesale * Sold In

For the wholesale business, time factor is not necessary to open many stores. But by finding a lot of traders who buy in large quantities over and over again. This can be seen in the shops in Tanah Abang, Pasar Bogor or Cipulir Anyar. On average they have regular customers who regularly shop.

For example a store has 20 customers who spend an average of Rp. 2 million per month, total per year to Rp. 480 million. This wholesale business will continue to grow in accordance with the development efforts of merchants and customers are new customers increased. Is there any customers who have more than one store? Surely there, and some have
has 10 stores. This is the time factor.

* Using the Internet *

Jeff Bezos is one of the richest men in America today. He reached in less than 10 years. He is the founder of a book shopping site on the Internet that Amazon.com sells books online to customers all over the world. In a short time Amazon has overcome the biggest bookstore in the United States who have stood for decades, Barnes and Noble. I personally have also used this medium since September last year.

Unexpected result. Within 3 months diwebsite visitors had almost 1,000 people with a decent turnover. Even had managed to get agents / distributors in several regions in Indonesia. What time factor? Because I am friends with Mr. Tung Desem Waringin, a conference speaker who has spoken in front of more than 60,000 people and broadcast on radio talk shows that have Smart FM network in 7 cities in Indonesia.

On each occasion she always mentioned the address of our website. In addition, the Internet accessible by people all over the world, without boundaries and time. The development of this business on the internet we have to anticipate. The chances are very, very, very big.

* What factors times just for business alone? *

No. The use of time factor is not solely for business purposes only. A lecturer who usually can only speak in front of the students can use other media to reach a larger audience. For example, by writing books, holding seminars, making tapes / CDs, create website, broadcast on TV or radio. Examples are Rhenald Kasali, Roy Sembel (lecturer, finance expert). An athlete who previously was a local athlete can increase the time factor by following the match with a national or international scale. A preacher Aa Gym as most experts use this time factor. He made the time factor by the tabloids, radio, television, internet, books, VCDs and others. Inul Daratista became so phenomenally after appearing on television. Whereas before she only sang from village to village.

* Conclusion *

From the above examples, the point is how to improve our efforts are always looking for time factor. Once again FACTOR TIMES. Hopefully this article inspired you. We apologize, instead I want to patronize, but wanted to share knowledge and experience, of course, many shortcomings. Hopefully this article any good light.

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Smart Key

Smart Key

As I review the first article. Basically business pillars Virgin Group is divided into seven main pillars.

The seven areas include: People, Brand, Delivery, Learning from Mistake and Setbacks, Innovation, Entrepreneurs & Leaderships, and Social Responsility.

Browse: finding good people and set them free, key success in a business is to find the right person who will run the business. According to Richard Branson main standards that must be adhered to is the character and integrity, passion for business that will be lived and open minded to the idea of new ideas. Skill to be a prerequisite for any number of all business skills can be learned if we had a great passion.

With Virgin Group business pattern that is almost all in the run through the venture, people occupy the top row of the Virgin Group of business priorities. All key employees are invited to a business by Richard Branson always get the shares. Up to this time had hundreds of Virgin Group key employees who became millionaires thanks to the Ventura system is run.

Virgin Group is also highly appreciate the freedom of employees in innovation. All employees must be open, communicate with each other in the idea and his idea. There are no stupid ideas. Stupid idea is an idea that was not disclosed.

The rada unique, in the early beginning of the business. Richard Branson is believed that if a business has reached its employees 100 people will be on break. Created new business unit. Employees who are not too many will foster creativity and slow decision-making process .....

Brand & Delivery: Conventional wisdom is shared by almost all major companies of the world is focus on what we know, focus on the passion and the best skills we have.

From the consistency of focus and always looking for improvement on what we field. Brand brand was born a very large world. Coca Cola & Pepsi's focus on soft drinks. Microsoft, Oracle & SAP focuses on software, the Intel processor and a focus on Nike or Adidas sneakers focus on.

But Virgin is an exception. Virgin is a big brand that does not focus on just one business sector only. Business lines ranging from the recording, media, aviation, telecommunications, resorts, fitness, finance, train until space tourism. Virgin has its own uniqueness.

So if Virgin does not focus? Wrong if we think Virgin does not have focus.

To sustain a very large brands, Virgin is a virgin focus customer experience. Virgin does not focus on the product or the business they work at. But whatever the product and the business sector, should have a Virgin customer experience.

Focus on continuous efforts to provide the best for customers, making customers feel special and happy in every product with the Virgin brand. It is also one of the foremost business philosophy of its founder, Richard Branson.

Richard Branson lifestyle also hoist the Virgin brand in the eyes of customers. Eccentric lifestyle, leisure and hard worker, risk taker, fearless, peaceful, pro-environment and a very high concern to the less fortunate citizens.

One of the main counsel Richard Branson to make our brand is still loved by customers, â € œ In any business or product brand. You must deliver what was promised. Do not ever promise anything that you can not deliver a â € œ.

Delivery is all about detail. Until the smallest possible details regarding customer expectations for product or service that we offer. Failure to make a detailed customer expectations is the beginning of the failure of a delivery and signs the destruction of a brand.

The devil is in detail. In any business you want entered, Richard Branson always ask for a detailed planning of all aspects of the business over to partners who invites. Third-party opinions of each expert dibisnis he was also always ask. Often these experts also joined in the business of this Entry.

Consistency Richard Branson in the affairs of this detail is the key to success in any business which he entered. Like a midas touch, what business would be entered successfully. No less a nearly bankrupt company into a huge success after the branding with the Virgin brand.

Virgin customer experience becomes a mantra as collateral for millions of customers served.

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Assisted Mentor, Business So Over Easy

Assisted Mentor, Business So Over Easy

term business mentor or business coach is known in the world of new business lately. Though the practice has long done accidentally in the business environment. Business mentor is a businessman who has shared his knowledge and experience to the businesspeople who are just starting the business. In our society a lot of practice such as a father who guides his son or nephew of an uncle guide.

Why do we need a mentor?
With the guidance of a mentor the beginners can learn and replicate the successful experience of the mentor. So the beginner can reduce the risk of error when making its own way through trial and error. Thus he could save time, money and energy is wasted when to try and fail (trial and error). In the modern business world, this means lots of practice. For example in a network marketing business or multi-level marketing and franchise businesses. In the MLM business, one's success is determined by how far he could follow the example of seniors who had already been successful. Similarly, in the franchise business. We live example of a business system that has proven successful so far.

How do I find a mentor?
Learning to close relatives or employers. This method is practiced in many of our communities. For example, a nephew to his uncle to learn, or a successful businessman who was later to guide employees. Usually people who are already successful voluntarily share their knowledge. People who are successful usually have the nature of abundance (Abundance). He was glad to give charity, give knowledge to others and so on. How to learn is the most effective, because the study directly. We have witnessed many successful examples in this way.

Having a personal mentor
To be a trend lately, which is a personal mentor who acts as a personal tutor who will teach us the ins and outs of the business that we do not know. With regular meetings, a mentor will guide step-by-step student to run a business. There have been several institutions and individuals who do this in Indonesia, such as: Tung Desem Waringin, Action International (Brad Sugars), Indonesian Muslim Entrepreneurs Network (JPMI), Entrepreneur University, PT. Menara Kadin Indonesia, etc.. My business back to health after a personally guided by Mr. Tung Desem Waringin. Thank you Mr. Tung!

Through books, tapes or the Internet
Can be through books, audio book or website from people who have successfully we can get a lot of valuable lessons. For example: Jay Conrad Levinson (author of Guerilla Marketing), Michael E. Gerber (author of the book E-Myth), Anthony Robbins (Author Awaken the Giant Within), Harvey Mackay, Brian Tracy, Zig Ziglar, etc.. Currently on the radio, too many mentors through radio broadcasts such as the SmartFM, Pas FM, etc. Ramako.

Through seminars or training
Almost every week of business seminars and personal development of many held in Indonesia. We can get a lot of lessons from it. Seminars and training organized by the speaker as Tung Desem Waringin, James Gwee, Kafi Kurnia, Hermawan Kartajaya, Ary Ginanjar, Mario Teguh, Rhenald Kasali, so popular today.

Does using certain successful mentor?
No, if the advice is not your mentors do. At the start mentoring, I analyze and argue a lot. I often say that the idea is impossible mentor or unreasonable. Finally after I started to 'think', not many have the attitude of thinkers and willing to try, then the results started to show. In conclusion, the current was so easy to be successful, because the sources of their knowledge berlilmpah. Books, internet, magazines, radio, seminars, training on business learning more scattered. Stay free. Not like the old days, when I was in college, very difficult to find sources of practical business knowledge such as this. Fortunately, I had joined MLM enough to help me develop a personal and business insight.
Hopefully useful.
(wls)

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